At the start menu, press L to reset your profile. Note the three rows of scrolling words. Press A to change the word that appears in the top row. A different word will appear each time A is pressed. The word in the middle row seems to be random each time the menu is entered. The word in the bottom row is always "Deception". At this time, no known effect has been noticed by doing this, but it may be related to the rumored "Super Unlockables" in the game.